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Voss Lighting

Marketing Strategy

Voss Lighting

How do you communicate Nationwide Lighting Solutions in a fun and instantly recognizable design? By creating a map of lightbulb icons of course! Voss Lighting, located in Lincoln, NE, was looking to raise awareness regarding the national scope and reach of the company. The map design of lightbulbs with specialized lightbulbs for specific Voss locations creates a fresh and appealing look that will easily translate to other marketing materials. The lightbulb will surely be turning on for visitors to this exhibit.
 

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