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Smile Innovations

Branding

Smile Innovations

Branding & Marketing

Conveying an innovative yet approachable brand was a key factor in the creation of Smile Innovation’s logo design. Smile Innovations, located in Lincoln, is dedicated to providing the finest and most personalized dental care available. The logo features a clever mark consisting of two smiling symbols converging to outline a distinctive “S” shape. The distinctive mark was memorably incorporated into the print work in background patterns and die-cuts.

UNANIMOUS also designed and developed an accompanying website which was built in Drupal, a content management system. The site utilizes responsive design, and features a slide show testimonial with real patients. Additionally, the branding was carried over into social media and exterior signage.  

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Identity Kit (detail)

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Identity Kit 

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Identity Kit (detail)

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Identity Kit (continued)

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Responsive Design Website

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Social Media

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