A crucial component of brand identity, and an element analyzed in a 360° Communication Strategy, is the evaluation and relevancy of a company’s logo. At Progress, its logo had been modified five times over the past 50 years and occasionally misused—both internally and externally.
Our goal was to take elements of the company’s logo and embrace its past, but catapult the image into the future. As a company with millions invested in technology, a tenured staff with tremendous technical skill, and an impressive clientele, UNANIMOUS felt strongly that a new look was imperative for its future evolution.
Stringent graphic standards were eventually developed and a color pallet was selected to make a bold visual presence while showcasing the quality of its printing capabilities. Hand-drawn, artistic elements were utilized in developing a new Progress “P” to provide exclusivity, and the image was then digitally converted to represent its technology-driven industry.
Each printed component of its current marketing collateral was updated, then rebranded and designed. The “plus” became a key concept to highlight in the unveiling of the new look of Progress Printing Plus. In one bold statement, a core value of the Progress executive team is recognized and the plus is clarified. “Quality in everything you see, plus in everything you don’t see.”
The new logo and identity translated seamlessly into new business cards, envelope, and letterhead designs. Employing a double-sided letterhead added a nice touch to the identity kit.
Having a strong marketing kit is imperative for print companies looking to expand and maintain strong client relations. New branding was incorporated into the sleak design along with a vibrant color pallete.
An engaging corporate brochure was designed featuring information regarding the company along with quotes related to the print industry.
Believing direct mail can do things for a marketer that no other medium can, Progress Printing Plus sees the results in a strong direct mail campaign. Incorporating a QR code and strong messaging, the postcard is a great extension of the newly established brand.
Four color-coded cards were created to provide current and potential customers information regarding the added value of working with Progress Printing Plus. Using colors consistent with the logo mark refresh and the marketing kit, the cards add another layer of cohesion to the overall marketing collateral.
Custom Branded Pens
Custom Printed Coffee Sleeves