The relationship between people and their pets is sentimental and strong. Today’s pet parents want to be informed on how best to care for their furry family member. Nature's variety hosts a robust web experience, made possible with Drupal CMS, that provides nutrition expertise, interactive feeding guides, and an online scrapbook. This virtual community connects Nature's Variety to staff, retailers, as well as to their valuable customers and the pets who love them.
Interactive Product Modules
Features of the homepage include interactive pop-up modules that allow viewers to quickly find information about Nature’s Variety products.
The website utilizes strong word-of-mouth advertising in the Customer Testimonials section. The section features success stories and pictures from dedicated users. Visitors can search by topic or keyword and submit their own stories as well.
Demonstrator Application Form
Visitors can apply to become part-time product demonstrators directly from the site.
Contact Information Page
An intuitive contact page directs users to common areas of inquiry such as store locations, ingredient glossaries, and nutritional information. Visitors can also send Nature’s Variety questions via a contact form.
Veterinarian Resource Page
A section dedicated to veterinarians provides access to case studies, raw research, feeding trials, and useful links.
Retailer Resource Page
A Retailer Site is tailored specifically to retailers interested in Nature’s Variety products. Retailers can sign in/create an account and upload their store information to the site. Their information will then be displayed on the site.
Demonstrator Resource Page
Demonstrators can log into the site to submit demo reports, view their accounts, and view schedules. Visitors can also apply to become demonstrators.
The site features a large learning center divided into FAQ sections such as How to buy, and Choosing a Food. Visitors can find most of their answers here or in other sections such as ingredient glossary.
Customer Pet Pages
The website is designed to create interaction with pet owners and to build a community of supporters. Visitors are encouraged to submit photos of their pets and stories about their experience with Nature’s Variety. The lucky few will become the featured pets of the month.
A Latest News section details information about products, nutrition, and events. The page also features visitor-submitted pet photos.
A big component of Nature’s Variety is its use of better ingredients. The Ingredient Glossary lets visitors search for ingredients by keyword or browse alphabetically by letter.
All of Nature’s Variety’s products are listed in the Products Choices section. Here, visitors can browse the different product sections and find out information about the product and its closest store location.
E-newsletter Signup Form
Building a community is an important aspect of the site and Nature’s Variety’s e-newsletter keeps customers informed with the latest happenings. Visitors can sign up for the newsletter at the top of any page, or can also fill out a more complete form with pet names and pet type input fields.
A Feeding Guide section helps customers determine the appropriate amount of daily food to give each pet. The guide pinpoints amounts based on pet type, weight, age, and activity level.
Recommended Veterinarian Locator
Visitors can type in a zip code to locate the nearest recommended veterinarians, and then click on links to get directions.
Visitors can type in a zip code to locate the nearest stores that sell Nature’s Variety, and then click on links to get directions.