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Lexington Regional Health Center

Marketing Strategy

Lexington Regional Health Center

Selecting vibrant and strong colors for the Lexington Regional color palette was a direct reflection of the staff and quality of care one receives at the health center. The layers and gradients of the mark visually demonstrate the changes and progression of the institution as it becomes the region’s first choice medical provider. The mark of the logo laid the foundation for the marketing collateral, incorporating it visually throughout each piece. 

Further extending the newly developed look and feel of the organization, the company letterhead features the logo as a full-color watermark over the body of the paper. 

The two-sided business cards are stylized with clean typography and designed with three different color options. 

The custom dye-cut folder continues to integrate the panels from the logo mark on the interior of the folder by using the mimicking shape as pockets. Offering an insert for the patient handbook and business cards, this fully functional folder can be distributed to patients and business associates alike. 

The closed gate fold brochure provides plenty of real estate for design to tell the Lexington Regional story. Graphically depicting the logo mark through photos and gradient panels, the brochure is laid out to showcase the tag line through imagery and content. Sized to fit in a slit in the pocket folder, the promotional brochure is also easily mailable. 

The website—www.LexingtonRegional.org— developed with Drupal CMS serves as a resource and communication tool for the health center’s community, which expands beyond the city limits of Lexington, Nebraska. Featuring a calendar of events, a physician finder, and a feed of current news, the fresh and sleek design provides a navigation-friendly experience for visitors, while creating a strong search engine optimized web presence.  

A series of six print advertisements were created as part of the rebranding process for Lexington Regional Health Center. Sets of ads focus on each part of the tagline, "Your Community. Your Health. Your Care." Using the robust color palette and images of patients, the advertisements bring the quality and compassion of Lexington Regional to life through print. 

To gain recognition for the new identity and garner awareness for the new Urgent Care service, UNANIMOUS created a billboard design that shares similar visual features of the organization’s new look and feel. Highlighting the compassion of the staff through photographs, the design quickly tells the Lexington Regional Health Center story. 

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