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Educator's Health Alliance

Marketing Strategy

Educator's Health Alliance

With continuous changes taking place in health care, the Educator’s Health Alliance serves as a resource and advocate for educators’ needs. Encompassing three statewide educational organizations, the EHA desired to increase opportunities to share information online with their members.

The project started with the refining of their logo, incorporating three colors to reflect the partners involved in the organization. Realizing their members needed quick access to current and relevant information, the EHA worked with UNANIMOUS to develop a website that uses a content management system, making it easy to update information and news articles. It also provides the flexibility to post multi-media content, keeping EHA members informed and engaged.

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Identity Kit

An identity kit was created showcasing the updated branding and incorporated a dynamic swoosh graphic.

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Website

 

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Newsletter

Visitors can download recent PDF newsletters created by EHA.

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Links Page

By providing useful links to resources, EHA's website creates added value for visitors.

 

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Basic Contact Form

An online “Contact Us” form was created for visitors to submit their information to a representative from EHA.

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CMS Integration

The spliced website template and directory structure will be implemented to Drupal, an open-source content management system (CMS). Drupal provides an easy-to-use interface and incorporates features to allow your company website administrator(s) to perform an unlimited number of content changes to the site.

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