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Christian Heritage

Branding

Christian Heritage

Brand Awareness

There is always a need for safe and loving foster homes for children. Many agencies provide this important service, but only Christian Heritage is driven by a religious mission. The Christian Heritage campaign for foster parent recruitment, executed in print, outdoor, and on the web, reaches out to families with a strong church life.

Christian Heritage needed a logo rebrand that better reflected the organization’s core values. UNANIMOUS worked to create a logo that celebrated the bond established between foster parent and child. The use of a silhouette strengthened the non-verbal message while also allowing for variation and customizing for Christian Heritage’s other causes.

An accompanying informational brochure was created outlining the reasons to adopt and the steps necessary to proceed. UNANIMOUS utilized strong imagery while continuing the look and feel established in the campaign.

Christian Heritage is a primary foster care coordinator that needed a campaign to promote adoption. UNANIMOUS sought to create an emotional connection through positive imagery and a strong call to action, Are You Called to be a Foster Parent? Billboards were used in strategic locations to entice potential parents into seeking more information.

An accompanying informational brochure was created outlining the reasons to adopt and the steps necessary to proceed. UNANIMOUS utilized strong imagery while continuing the look and feel established in the campaign.

The campaign also featured direct-mail targeted at demographics most likely to be interested in foster care. The informational piece provided answers to frequently asked questions.

Christian Heritage established the goal of having 30 families adopt 30 foster kids in 30 days. This ambitious goal needed a strong campaign to get the word out quickly and powerfully. UNANIMOUS created a new logo that embraced the existing branding while emphasizing family. Posters were created and placed in area churches where the strongest impact would be reached. Bouquets of balloons were incorporated into the campaign, reflecting the imagery used in the posters. The balloons helped create buzz and helped Christian Heritage reach its goal.

Destination Dad campaign focused on reuniting incarcerated fathers with their children. Research showed that children of incarcerated fathers were at much greater risk than are children with active father participation. UNANIMOUS designed a campaign that helped promote through learning, connecting, and living. The campaign helped to increase volunteerism in the program.

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