Your organization's online presence is a critical brand component in today's digital world. Comprehensive website planning, design, and development is a true passion of the UNANIMOUS team. Our projects range in size and scope, yet all share the goal of engagement through compelling messages and intuitive functionality.
A traditional website may no longer be the most effective means to reach your entire audience. With the increase in mobile Internet users, a review of your overall marketing plan may indicate you need an alternative method to engage your visitors. You’ve got a website; at this point you should have a social media presence. Is a mobile website upgrade your next step?
Consider these statistics:
As you read that, you are thinking, “I need a mobile website… like, yesterday!”
Not so fast.
A little research goes a long way in determining your needs for a mobile site. Pickering recommends reviewing your website’s analytics to reveal not only the percentage of visitors using mobile devices, but which pages they’re accessing and what devices they’re using. Pinpointing this information will ensure that you’re reaching your audience in the most effective and engaging interface possible. As we continue to see a strong surge in users accessing the web from mobile devices, Pickering encourages you to assess your analytics to determine what’s best for your Internet traffic.
With the mobile landscape constantly changing, our expert team of developers and marketing strategists continuously educate themselves on the trends and technologies of mobile web browsing. We have the knowledge and ability to design and develop mobile sites that are optimized for a variety of devices and that cater directly to your specific needs. With mobile Internet users on the rise, our team can help you answer not just why, but when.
It’s possible that you won’t need to fully redevelop your website. Our web team builds sites that only need a mobile template upgrade. This saves our clients the time and resources of managing content in two areas.
Case in point.
When a client first approached Pickering about creating a mobile site for the company’s website, the timing wasn’t right. Google analytics indicated that only 1% of site traffic was coming from mobile phones. Flash forward six months later and mobile traffic had jumped to 14% of visitors — a staggering thirteen-fold increase. Pickering worked in tandem with the organization to design and develop a mobile site, which allows visitors to access content and information directly from their phones. Through research and strategy, our client is now maximizing its reach to its target applicants that are on the go.